Only One Chance

   

    How we are perceived by others in our everyday life is heavily influenced by the words that we speak. Whether it be a chat up line in our quest to capture the interest of a potential love, or a sales pitch in our job as a salesperson, the targeted recipient will either continue to interact with us, or walk away.

    In politics open debate is also encouraged; for example in Scotland at present this is high on the agenda because of the vote for independence that is being put to the people later in the year. The political parties are trying to put over their points of view, in a way that hopefully will sway the voter to their way of thinking.

    As in the case of an individual, political groups can realise their words haven't gone down well and may be able to recover the situation, by rephrasing what they have to say. But when an author puts his or her work out into the public domain in print, we only get one chance to hook the reader. Once it's out there, there is no going back. No chance to rephrase, if our words initially don't grab the attention of the reader. Happy writing and editing folks.